Intern - Product Management

Key Responsibilities:

• Transform business needs through data in designing best suitable marketing technologies
• Able to develop and complete end to end testing to implement the product
• Generate analysis to measure the performance of marketing channels and platforms to support decision-making
• Transform complex and granular data into actionable insights for product enablement
• Track ongoing outcomes, reports and manage priorities for marketing needs.
• Sharing findings with business teams through reports and presentations on a timely basis.
• Support data enablement for marketing products to ensure accurate tracking of user interactions.
• Collaborate with the data governance team to maintain data quality, governance and compliance.

Technical Skills:

• Marketing Tools: Google analytics, Marketing Intelligence, SFMC, Adobe analytics etc.
• Other Tools: Experience with tools like SQL, Excel, Python, Alteryx etc.
• Data Visualization: Skills in creating visual representations of data to convey insights using platforms like Excel, Looker Studio, Tableau, Qlik, or Power BI.

Qualifications:

• Bachelors in engineering or technology
• Strong understanding of technological tools in marketing and data analytics, enablement, and data collection methodologies.
• Familiarity with tools such as Google Analytics or Adobe Analytics, Google Cloud Platform (GCP), Salesforce Marketing Platform (SFMC), viz Aprimo, Widen etc. will be good to have
• Excellent problem-solving skills and attention to detail.
• Ability to work collaboratively in a team environment.